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strategic marketing plan dissertation

STRATEGIC MARKETING This exciting new introductory text examines the nature of competitive marketing strategy and points to the need to adopt new marketing practices.
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The overall purpose of this marketing plan is to increase the sales of PS2. This aim will be met through the fulfilment of the following objectives.
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The ‘Strategic Marketing Plan (Part I)’ as assignment one provides you with a hands-on experience in understanding the concepts related to the strategic marketing.

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